Good Legibility
Smoking advertisements via NHS, are always very shocking and make you feel ill after seeing them. Especially the notorious fish hook advertisement. The one advert that really stuck with me was the advertisement below, as it related to me (me being the child and asking my nan and grandad to stop- it's still a big worry now although only my nan did eventually stop). I believe if anything people should stop smoking for their children and not just for themselves. This advert portrays this, the child-like handwriting really effects the audience because, especially if your a smoker, you see what your child is thinking. The text layout is slanted which in this case doesn't matter because it is as thought a child has wrote it. The layout is also effective by the use of child bedroom wallpaper and the huge spider below the text- this relates to most audiences who have had to get the big spider out the room. The type face of colour is easy to read on top of the background. Even more so, the factual information stated below grabs the audiences attention. This advert has well presented persuasive techniques. The helpline number below being the major item needed in this advert has been put last which works because its the last thing you read and the first thing you need.
Bad Legibility
This is possibly the worst perfume advertisement I've seen. It fails to target a wide female audience. I feel as though it targets Thierry Mugler fans only. The advert looks like if you try this perfume you will look like me 'an alien' when the advert should suggest women need to buy this perfume to look as good as me (then have a beautiful woman on the ad). The advert does not stick to the traditional values of perfume ads, they took a big risk with portraying this scary faced woman with bad hair which i believe they decided to extend her hair to fill in the negative space. It's just wierd and also naked? One good thing about this advert is the typography i do like how the text is displayed with her hand, although, it is very hard to see with the white colour. Then again, it looks like the sign from Star Trek.
Hierarchy ie. What do we see or hear first
Good Visual Hierechy
The most antispated film of this year didn't even need to have a film poster. However, the many posters that were created were effective to the audience. The intention of each design were to promote the new film and recapture the audiences' imagination. The poster below shows most of the old characters centred in the middle and around the number '3', and the new characters nearer the edge. This itself shows the hierarchy and importance of these characters in the film, whether its deliberate or not. The intended audience were for the younger generation and the parents too. Even more so the-now-grown-up people who watched the other films. Having watched the film, I feel as though this is more correct. The first thing i saw when looking at this poster was the massive type of the number '3'. The typeface is so familar to me that if the poster was completly black I'd know what film it is for. Same with this poster, the design didn't need the 'Toy Story' the '3' was efficient enough because of the well known characters surrounding it. The poster also adds alot of humour.
Bad Visual Hierachy
A bad poster for a very bad film in my opinion. The trailer camptured my attention when this poster did not. The intention of this poster is not easy to see, we have a bad actor looking cocky at the camera. Do we want to see this? The first thing i saw when looking at this poster were his eyes and cheap grin, which although should make you laugh/smile/get interested, fails to appeal. The type face of the title, is ok nice and bold and the colour white it is easy to see. However, the very dull and stupid 'Check it! This fall', has no persuasive effect at all. The intended audience must be Dane Cook fans or DIY fans because of the slightly blurry shelves in the background, i cannot see this having any immediate effect on anybody else. If i saw this poster on a wall its that bad i'd probably tear it off. :)
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