The intention of Andy Warhol's Marilyn is to stimulate interest using bright colours and rejoicing his status in Pop Art. The composition of Marilyn's head is chosen, as the targeted audience does not need to see any other part of the actress to know who she is. The image works for people of a financial status as Marilyn was rich and famous. The image could be seen as a social comment to illustrate how Marilyn became a brand and not a person. She is still seen today as a social icon. It is also interesting how the image was made after her death. Another targeted audience could be strictly for her fans as Andy Warhol as immobilised her which always makes the audience think about her when they see the image. Andy Warhol was best known for his mass-production of works; therefore, Marilyn could be seen as a personal boost of his works. The Pop Artist's image is original, it is no surprise that other artists have re-created and paid homage to Warhol. For instance, Mr Brainwash and Matteo Bertolio re-styled and created the image but with different characters to target the media.
Can Recontexualised Ideas be Contemporary
Can Recontexualised Ideas be Contemporary
Mr Brainwash's Madonna was created to also stimulate interest as the iconic image of Marilyn has been transferred to Madonna who is an iconic singer. The same bright colours and composition of character is used. As the image is for an album cover and mass production the image represents that of what Andy Warhol does. The image could be seen on behalf of Andy Warhol for the artist and also on behalf of the actress for Madonna. The image works well because Madonna's poise is nearly identical of those of Marilyn's. It differentiates with Madonna's gap in between her teeth and mole. The album cover targets the fans of Madonna and also it is a greatest hits album so the cover needed to be a wow factor ie. Iconic image for an iconic album. The public needs to have prior knowledge of singer to know and appreciate who it is. The image could be seen as contemporary by the way the artist has introduced text with screen-printing. The image also looks a lot more realistic then Warhol's by the photograph and sharpness of it and the way the bright colours are neater around the lips and eyes.
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