“Drink Sexy” is the advertising campaign for the alcoholic British drink “Three Vodka Olives”, the campaigns are immoral in the way they promote the arousal of young adults. Their campaigns show a different woman in each tall glass, in tiny outfits, in distinctive positions that show connotations of flirtation and sex. The drinking campaigns are also immoral because they persuade the audience to buy the drink in a bid to pull women. Immoral in the way that they show ideas that people need the drink to pull when actually drinking this Vodka can make you drunk- being drunk can make you act immorally when heavenly consumed. ”What’s your “O” face”, is the new campaign seen to do the exact same thing. These advertisements show young adults mostly women pulling a climaxing face. The root beer flavour shows a man climaxing, this promotes the idea that the taste can make you climax- this is immoral because it is a lie. The only morality of these campaigns is that they include the bottle information like the percentage intake. Also, the website for the “Three Vodka Olives” can only be viewed for people over twenty one. Thus concluding that the amoral substance is the people who buy the drink.
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