We are bombarded with approximately 11,00 pieces of advertising and graphic design everyday, from the moment we get up and reach for the cereal box to the moment we brush our teeth for bed. As technology is getting stronger, there are many new ways to advertise. The strongest would be the internet as more people use the internet these days then watch TV. Advertising has switched to a new level on Smartphones and iPhones, with games to stimulate and get the companies product known (Carling Game). Also a beautiful way of adverising is the magnificient augmented reality featured on the Iphones and now even consoles like the 3DS! This technology is a breakthrough using cameras to project what you are looking at but the software shows through. Eg. a new car interior when you sit in your old car and pan around.
But are we absorbing to much information? I believe we are not, as we are unconsciously selective in our noting of advertising. We can depict which adverts we want to see, and know of which relate to us and get us interested. This is why adverts need a target audience. For example, if I saw an advertisment billboard persuading people to join their company for home insurance, I would immediately not take note except maybe if I knew of somebody looking for home insurance. Same way, if I saw a family car advert on the TV claiming that it is spacious, I would immedialty switch off unless it was a very captivating advert of course.
Advertisments I would respond to are cosmetic ads, console or game product ads, chocolate branding, clothing in magazines (not very appealing or stimulating on TV), charity advertising on TV are always shocking and absorbing, DVD or film trailers- These are just a selection because I am interested in the product consciously, however, this does change the fact that a good ad would stimulate my interest.
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